Account management refers to the process of overseeing and maintaining relationships with a company's clients or customers. It involves tasks such as building long-term relationships, understanding client needs, delivering services or products, and ensuring client satisfaction. Key responsibilities in account management include:

​

1. Client Relationship Management: Maintaining close communication with clients, understanding their business goals, and ensuring their needs are met.

2. Problem Solving: Addressing client concerns or issues and offering solutions promptly to maintain satisfaction and trust.

3. Sales and Upselling: Identifying opportunities to upsell or cross-sell additional services or products based on client needs.

4. Strategic Planning: Working with clients to plan long-term goals, often aligning the company’s offerings to support those goals.

5. Reporting and Analytics: Providing clients with reports or insights on how services are performing, such as marketing campaigns or product usage.

6. Collaboration: Coordinating with internal teams, such as marketing, development, or finance, to ensure that client expectations are met.

​

Successful account management is key to fostering client loyalty, boosting retention, and driving business growth.